7/22/08

(GIRLS) NYLON AND GUYS NYLON

With the recent name change from NYLON GUYS to GUYS NYLON, the men's fashion magazine now has a more distinct branding. I often wonder about the inferiority complex that must come with men's fashion magazines that are not unique entities but just versions of those targeted at women. I guess it should only be a problem if the inferior quality is in content as opposed to just name alone.

While the GUYS NYLON website leaves a lot to be desired, The men's magazine market has yet to produce a high water mark for others to aspire. I do appreciate GUYS NYLON MAG's interest in splitting from the pack. While GQ and Esquire keep close to the old school, GUYS NYLON has a focus on sneakers and T-shirts. Call it an overinterest in casual concerns, call it playin' dress down, whatever, guys like kicks and tees. That's not sexist or essentialist, just an observation of the difference in socialization of men and women.

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