Zomething Different

As near as I can tell, Zima Citrus is Zima. Zima was introduced first in 1992 and nationally in 1994 as a true alternative alcoholic beverage. The uncola, if you will, in a market ruled by beer and wine coolers. The brand was reintroduced in 2004 as Zima XXX. It came in 4 flavors: Cherry, Lemon-Lime, Orange and Punch.

After a slump in sales in 2005, following an increase the previous year, Zima was further retooled. The reintroduction of Zima late last year sought market and customer based research. The following changes were made:

• Three new flavors - Citrus, Pinapple Citrus, and Tangerine
• Lower calorie content
• Lower alcohol content (Original Zima had a 5.9 % alcohol content. Now it has 5%)

There is no longer original Zima, but the 90s are the new 80s and Coors can't seem to stop reintroducing it so maybe they will bring it back soon enough.